Rethinking Mission To The Educated Middle Class
Along with rapid urbanization, the burgeoning urban middle class is growing at breakneck speed! Yet, the urban middle class has been one of the neglected areas of Christian mission studies and praxis. India’s rapid population growth and urbanization exerts tremendous influence on the urban middle class and yet systematic analyses of such trends have long been lacking. This book analyzes the impact of urbanization on the educated middle-class, focusing on Gujarat and its capital Ahmedabad, and presents the implications of these societal changes for strategic Christian witness in this changing era of urbanization! The book is a stark reminder that the urban middle class is a challenging and needy segment for Christian missions to reckon with and provides its readers insights and skills to engage with the educated middle class in a contextually relevant manner.